Introducing Strong Band: Resistance Bands Designed for Real People and Real Progress

At Strong Band, we’re more than just a fitness brand – we’re on a mission to make strength training simple, effective, and accessible for everyone. From our innovative resistance band design to our community-driven mission, everything we do is built around helping people get stronger, wherever they are in their fitness journey.

Why We Created Strong Band

We noticed a problem with traditional loop resistance bands: they make it hard to track your progress. So we set out to solve that. Strong Band is the first resistance band brand to feature built-in progress markers—so you can consistently measure your workouts and stay motivated as you move up to the next level.

We’re launching in August 2025 with a curated range of band sizes and colours – and we can’t wait to expand with new products and accessories in the near future.

Our Mission

Our goal is to empower everyday people to train with confidence using premium-quality loop resistance bands – whether you’re training from home, at the gym or travelling. We combine durable design with expert support and guidance, so you can see real results, safely and sustainably.

But our mission goes beyond fitness. From day one, we’re committed to giving back. A portion of every purchase will be donated to charities that help disadvantaged children access sports and play which is something that’s close to our hearts.

Why Resistance Bands?

We believe resistance bands are one of the most underrated tools in fitness. They’re portable, affordable, and versatile – ideal for building strength, improving mobility, aiding recovery, or warming up. They’re also perfect for beginners or anyone looking for a gentler path to building strength.

Yet, traditional bands have a major flaw: it’s hard to track how far you’ve come. Our progress-level markers solve that. They bring consistency, structure, and motivation to your workouts by allowing you to see and feel your progress.

Meet the Founders: Matt & Cy

We’re Matt and Cy, personal trainers who first crossed paths in a North London gym. Bonded by a shared goal to make strength training more accessible, we launched Strong Band to help more people (including our own parents) rediscover their strength.

Now based in Bondi, Australia, we coach clients online and run small-group strength classes for beginners. Our philosophy is simple: fitness should be evidence-based, balanced, and flexible enough to fit real lives. No gimmicks. No quick fixes.

When we’re not training or building Strong Band, you’ll find us enjoying long walks, almond croissants, gelato, good coffee, and marveling at how beautiful Australia is. 

Our Commitment to Giving Back

Before Strong Band, Cy was a primary school teacher and ran after-school sports clubs for kids. Matt ran Tastebudds, a program teaching kids to cook healthy meals. We’ve seen firsthand how access to sports and play can change lives—but we’ve also seen how unequal those opportunities can be.

That’s why a core part of our mission is to support charities that help kids from under-resourced communities access sport. As Strong Band grows, so will our impact.

What’s next? 

We’re planning launch in August 2025 and will be keeping everyone updated on our mailing list and social media! 

You can sign up to our mailing list and follow our Instagram for the latest Strong Band news! 

If you have any questions at all we’d love to hear from you! You can get in touch via our contact form or email us on hello@thestrongband.com